Cosmetics Contract Manufacturing And The Power of Packaging

Cosmetics Contract Manufacturing And The Power of Packaging

According to the UK Design Council, consumers spend approximately 3 seconds of their time to gaze a product in a supermarket display, after those 3 second, if the consumer, has not found what they are looking for they go to another product. That means that the package have only 3 second to engage the attention of the potential client. Additionally, we need to consider that the supermarket exhibits an average of 40.000 products, which translate in to a sea of congested displays units with brands, vying for the consumer attention and hopefully purchase.

With that said, we can conclude that the packaging plays a pivotal role in communication, creativity, brand identity, information and it is the first link between the product and the consumer.

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Cosmetics Contract Manufacturing: Pure Natural Products

Cosmetics Contract Manufacturing: Pure Natural Products

Our team of expert in Cosmetics Contract Manufacturing at B & R Products attended a conference organized by CRODA called “SUPER NATURALS”. Interesting numbers for the category as a whole revealed that the demand for natural products in the cosmetics and cosmetics private label (http://www.brpro.com/private-label-cosmetics) has increased during the past few years. 85% of consumers are looking for natural ingredients in cosmetics products (UEBT Biodiversity Barometer 2012) and companies are responding to this trend. During 2012 more than 45,568 products with herbal/botanical claim were launched (Mintel GNPD). Cosmetics Contract Manufacturers are developing products trying to balance consumer’s needs while at the same time providing great cosmetic benefits with enhanced natural solutions. This trend will continue to grow; according to Kline Global Natural Market Report, in 2015 the market reached $5.8 Billion.

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Cosmetics Private Label : “From pure suppliers to full-service providers”

cosmetics private label

The Cosmetics Private Label market has grown exponentially in recent years. According to Nielsen conducted research for The Private Label Manufacturer Association 2013 Yearbook; the private label market share in Europe climbed in 18 of the 20 countries tracked by Nielsen data. More than 14.000 consumers participated in this research. Despite the fact that one of the principal causes for this rise in the market is the economic downturn, the data shows that the cosmetics private label market share is increasing in countries with stronger economies, such as Germany, The Netherlands and Austria. In some countries as United Kingdom, private label market share rose by 45% and 50% in Spain.

In a 2009 Nielsen conducted research across 53 Countries and in the United States, 80% of the people responded affirmed that they would continue to purchase private label products when the economy improved. In the same year, Gutsatz polled consumers in the USA regarding their shopping patterns and 30% said that they were buying more cosmetics private label products.

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B & R Products, Inc: your TurnKey Cosmetics Contract Manufacturer

turnkey cosmetics manufacturing

B&R Products Premier Cosmetics Contract Manufacturing services.

Today everybody wants to be healthier and in many cases that equates following a natural and organic lifestyle. B & R Products has been developing its portfolio of natural products for as long as we can remember this trend. Our vision to work aligned with the standards set forth by the Natural Products Association (NPA) has ensured that our products are natural according to one of the U.S.’s most recognized certifying body; given the fact that natural has different meanings depending where and with whom the conversation is taking place. Our goal is to offer our customer a complete portfolio of turnkey cosmetics manufacturing that salsify customer’s trends while provide a sound business model for our customers.

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